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Business Tips to Thrive in the Busy Season


April 16, 2024

As the warm breeze flows through our coastal area, we can feel it in the air – summer is on its way! With longer days, bustling streets, and an influx of visitors, the summer season brings both excitement and opportunities for businesses to thrive. Here are some tips to help local businesses prepare for the busy months ahead, with a little help from your Greater Old Saybrook Chamber:

  1. Enhance Your Online Presence: In today's digital age, having a strong online presence is essential for attracting customers. Make sure your website is up-to-date, mobile-friendly, and optimized for search engines. Utilize social media platforms to engage with your audience, share updates, and promote special offers. Even better? Be sure to check your Chamber member profile, located in the Business Directory - guaranteed improved SEO.
  2. Offer Summer Specials and Promotions: Capture the attention of summer visitors and locals alike by offering enticing summer specials and promotions. Whether it's a discounted beach package, seasonal menu items, or exclusive deals on summer activities, creativity and flexibility can set your business apart. The Chamber can help you promote your specials through Member to Member Deals, Hot Deals, News Releases, weekly emails, and social media.
  3. Prepare for Increased Foot Traffic: With the influx of tourists and beachgoers, anticipate an increase in foot traffic in and around your shops. Ensure that your storefront is inviting and well-maintained, with clear signage and attractive displays. Consider extending your business hours to accommodate the summer crowds. The Chamber can share these updates, photos, and changes.
  4. Collaborate with Other Businesses: Strengthen your ties with fellow local businesses by exploring collaboration opportunities. Partnering with complementary businesses for cross-promotions, events, or joint marketing initiatives can expand your reach and attract new customers. The Chamber can facilitate networking opportunities and provide a platform for collaboration among members. Join our Chamber on Tap (5/14/2024) for a stress-free networking event with matched introductions specific to you!
  5. Focus on Customer Experience: Exceptional customer service can make a lasting impression on summer visitors and encourage repeat business. Ensure that your staff can provide friendly, knowledgeable service and have the ability to prioritize the needs and preferences of your customers. Consider offering amenities such as outdoor seating, free Wi-Fi, or complimentary refreshments to enhance the customer experience. Do you offer these already? Be sure to let customers know! Check in with other businesses at a Chamber meeting to see what they have found to be successful.
  6. Stay Informed and Connected: Keep up to date of local events, festivals, and community happenings to capitalize on opportunities for participation or sponsorship. Stay connected with the Greater Old Saybrook Chamber for updates, resources, and networking opportunities that can benefit your business year-round. Sign up for weekly emails, check the community calendar, and follow our Facebook and Instagram for all event updates.

As we gear up for another exciting summer season in the greater Old Saybrook area, let's embrace the spirit of community, collaboration, and growth. Together, we can create memorable experiences for visitors and locals alike while supporting economic vitality!

Wishing you a prosperous and fulfilling summer ahead!